Sales & Marketing

Email spam trigger words include obvious ridiculous ones as well as everyday phrases. Here’s an extensive list of phrases to avoid when possible.

Sales Strategies to Close the Deal

Your sales team can benefit from these four training programs, which are designed to help them close more deals and improve customer satisfaction.

To make the most of your lead generation efforts, you need to track where your customers are coming from. Here’s how to do it.

Tracking visitors to your website can improve other elements of your broader marketing strategy.

Building a sales pipeline can help you understand how your customers interact with your brand and products or services.

Here's how to develop a sales report that provides detailed information on your sales department's performance.

To be prepared for your company's future, you need to be able to properly forecast what your sales are going to be.

Marketing automation handles time-consuming tasks, allowing business owners to hone their marketing strategy. Discover what you can delegate to an automated marketing solution.

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

A sales script is a set of guidelines that can help you keep your message consistent across your company and improve your sales techniques.

Surveys are useful tools for gathering information to improve your business practices. This guide explains how to select and implement the appropriate type of survey for your needs.

Impactful CTAs prompt your audience to take actions that benefit your business, whether that's actually buying a product, signing up for a newsletter or downloading a brochure.

Triggered emails can save time and increase revenue for your business.

Ensure your landing page is optimized to drive conversions.

Lead generation is important, but qualifying your leads to determine which ones are worth pursuing can save you time and money.

Who should you really be marketing to?

Learn how to change your company identity while maintaining your customer base.

Direct mail might be less common nowadays, but it's still a highly effective way to reach customers outside of digital marketing.

This guide explains the purpose of a sales plan, what it contains and how to write one that works for your business. It also includes a free template for your own sales plan.

How much is too much – or not enough? Here's what you need to know about marketing budgets.

This personalized form of advertising is incredibly innovative – but also concerning.

Consumers demand convenience and personalized experiences, but privacy is a concern.

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

While it sounds old-fashioned, direct mail marketing is still a viable way to reach new and existing customers.

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.

Creating and leveraging a brand can help you attract and keep loyal customers.

Your Net Promoter Score (NPS) can tell you a lot about customer loyalty, but is it enough?

Adobe Creative Cloud Express makes it easier for non-designers and solopreneurs to tell their company's story.

Don't give your customers a reason to leave. Build brand loyalty instead with these customer service tips.