Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.
CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.
A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.
CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.
National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.
This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.
A content calendar can help you streamline content across all channels. Learn how to create an effective content calendar to stay organized and consistent.
Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.
Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.
Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.
Direct mail remains a highly effective marketing channel. Here's why and how you should use it.
Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.
CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.
These tech trends will change digital marketing. Can your business take advantage of them?
Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.
Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.
Set your company up for success with these tips for Small Business Saturday.
Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.
There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.
Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.
CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.
Consumers are spending more on organic food than ever.
Learn about the major retail trends that are expected to affect the retail industry this year.
Unlock the potential of evergreen content for long-term engagement and SEO benefits. Learn how to create, refresh and leverage evergreen content.
Follow these best practices for responding to difficult customers and improving customer satisfaction.
Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.
Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.
By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.
CRM software helps you connect with customers. Learn how automated emails, reports, personalization and other CRM tools can boost customer service levels.
Content can help you generate leads, build trust with your audience and establish expertise. Learn how to create a content strategy to grow your business.