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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
The CRM Metrics You Should Know
By Matt D’Angelo | March 28, 2024

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Article
How to Calculate Your Customer Retention Rate
By Max Freedman | March 28, 2024

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Hands holding a smartphone checking email
Article
6 Benefits of Email Marketing for Small Businesses
By Jamie Johnson | March 28, 2024

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

Businessman using laptop computer
Article
What Is Contact Management?
By Julie Thompson | March 18, 2024

This guide describes contact management and how it works to improve a business's communications with its customers.

Article
7 Email Marketing Metrics You Should Track
By Jamie Johnson | March 07, 2024

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

Article
The Science of Persuasion: How to Influence Consumer Choice
By Sean Peek | February 23, 2024

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Article
How to Develop a Customer Survey
By Sean Peek | February 20, 2024

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

Article
How CRM Analytics Work
By Jeremy Bender | February 15, 2024

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

Article
Guide to Building a Sales Funnel
By David Gargaro | January 30, 2024

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

Article
How CRM Works in the Sales Funnel
By David Gargaro | January 30, 2024

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

Article
How to Use National Days Properly for Advertising
By Natalie Hamingson | January 30, 2024

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

person holding a credit card and using a laptop
Article
4 Ways to Improve Communication With Customers
By Adam Uzialko | January 30, 2024

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Article
The Smells That Make Shoppers Spend More
By Marisa Sanfilippo | January 24, 2024

Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.

Warehouse inventory manager
Article
3PL Logistics Guide
By Max Freedman | January 17, 2024

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Article
Why Word of Mouth Trumps Traditional Advertising
By Max Freedman | January 17, 2024

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Article
Small Business Guide to Direct Mail
By Max Freedman | January 16, 2024

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Article
Customer Retention Strategies for Small Businesses
By Katharine Paljug | January 16, 2024

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

freelancer using a laptop
Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | January 16, 2024

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | January 16, 2024

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | January 16, 2024

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | January 13, 2024

Set your company up for success with these tips for Small Business Saturday.

Article
Your Customers Love a Good Story. Tell One
By Tom Anziano | January 12, 2024

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

Businessperson calculating finances
Article
E-Commerce Problems Your Business Needs to Address
By Shayna Waltower | January 09, 2024

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

Salesperson on the phone
Article
How to Create and Implement a Sales Cycle
By Hannah Tayson | January 09, 2024

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

Article
How CRM Benefits Marketing Campaigns
By David Gargaro | January 08, 2024

CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.

Article
Organic Food Sales Growth Outpaces Rest of Grocery Industry
By Shayna Waltower | January 05, 2024

Consumers are spending more on organic food than ever.

Article
The Future of Retail: Trends for 2024
By Andrew Martins | January 03, 2024

Learn about the major retail trends that are expected to affect the retail industry this year.

Article
10 Ways to Handle Difficult Customers
By Skye Schooley | January 03, 2024

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Article
Sales Persistence Pays Off
By Adam Uzialko | December 20, 2023

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Article
How California’s Consumer Privacy Act Affects Your Business
By Max Freedman | December 20, 2023

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.