Sales & Marketing

Selling your product on Amazon can expose your company to a big audience. Here’s how you can set up and promote your pages to this online market.

Find out how to expand your target audience with these marketing strategies.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Brands today should use videos to expand their social media content. Check out some of the most popular video applications for content creation.

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

CRM software helps you connect with customers. Learn how automated emails, reports, personalization and other CRM tools can boost customer service levels.

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Text message marketing can be an effective way to increase communication with customers. It’s important to choose the right service when you get started.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Email marketing is evolving to help businesses grow. Learn how artificial intelligence, machine learning and cloud technology will affect email marketing.

Learn why you should consider adding video to your emails and how to do it right.

CRM software can improve your email marketing efforts. Here’s how to combine the two to achieve new levels of marketing success.

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

Read our expert tips on how to build an effective email marketing contact list.

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

Text message surveys can be a great way to gather feedback from your customers. Here’s how to take advantage of this SMS tool.

Keeping your advertisements close to home has great benefits.

These five patient acquisition strategies can help you make the best of your practice's internet presence to draw in new patients.

This guide explains the benefits of running a gift card program as a small business.

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.