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Millennials are a large and important part of the American workforce. Learn how to keep these important assets to your company.

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

Find out how several major brands are implementing diversity and inclusion in their culture and daily operations.

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

This guide explains the meal and rest break laws all small businesses should know to ensure regulatory compliance when making their teams’ schedules.

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Employers can reimburse employees for healthcare costs via a health reimbursement arrangement and other methods. Learn the rules and laws you must follow.

Mission statements reflect your company's goals, purpose and values – why it exists. Learn how to craft the perfect mission statement for your business.

Despite work etiquette, no laws require employees to give two weeks' notice. Learn why this practice is beneficial for both employers and workers.

Sometimes a business needs to conduct layoffs and make new hires at the same time. Here are best practices to use.

Workflow automation standardizes time-consuming manual work and can boost employees' productivity. Learn how to implement workflow automation solutions.

Want to try crowdfunding your business venture? Here are 10 ways to get the most out of your crowdfunding campaign.

Many rules and regulations govern e-commerce. These six, in particular, could significantly impact your small business.

Resource managers are responsible for allocating the appropriate resources to ensure a project is completed on time and within budget.

A disciplinary action policy standardizes your company's response to incidents that violate its policies. Learn how to create a disciplinary action policy.

When choosing an HRIS, you want to ensure the right functionality for you and your employees. Learn how you could benefit from the right HRIS.

Providing 401(k) plans has advantages for both business owners and employees. Learn about tax credits, exclusions, matching and more.

Project management software helps keep teams coordinated, effective and efficient, including those who work in the construction industry.

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Landing pages offer relevant information and serve your most important CTAs. Here's how to ensure your landing page is optimized to drive conversions.

Benefits administration helps your HR team create, manage and update employee benefits. Learn the importance of benefits administration and tools to help.

This guide explains the ins and outs of COBRA insurance for small businesses and employers.

Starting a franchise requires a significant investment. Learn about franchise business funding options and what to consider when you're choosing a franchise loan.

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.

This guide to employee surveys can support businesses as they create employee surveys and gather feedback from their workforce.

Find out what a surety bond is, the benefits and the role insurance companies play.

Learn about the pros and cons of HSAs to determine if you should include one in your employee benefits package.

Employee burnout hurts workers and businesses. Learn how to prevent burnout and recognize the signs that your employees are being overworked.