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For many businesses, marketing efforts must reach a local audience. Here are some local marketing strategies for small businesses.

Startup costs are a part of your budget that shouldn't be overlooked. Learn the most important startup costs, including legal, tech and marketing costs.

This guide breaks down some of the most popular video conferencing platforms, such as Zoom, Skype, and Microsoft Teams, so you can become a power user.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

The FCC announced more than $1.2 billion for broadband through the Rural Digital Opportunity Fund in 2022. Here's what this means for rural businesses.

Follow these tips and expert advice to make your video meetings more productive.

Moving documents to a digital format boosts security, compliance and organization. Learn how to select the right document scanner for your business. 

Creating a LinkedIn company page can help you get brand exposure, showcase products and recruit talent. Learn how to use LinkedIn for your business.

Shared business calendar apps should be easy to use, include cross-platform functionality, and offer collaboration features. Here are the best shared calendar apps.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

A paperless office minimizes paper documents and can save your business time and space while producing less waste. Learn how to create a paperless office.

Moving a business is a complex decision and process, but it doesn't have to be painful. Learn about deciding to relocate and moving with minimal stress.

The barriers to entry are relatively low to drive for Uber or Lyft. Follow these six steps to become a rideshare driver.

Many aspiring entrepreneurs choose direct sales as a path to self-employment. Here's what you need to know if you're interested in independent sales consulting.

Online forms help businesses easily capture customer and prospect information. Learn how to create online forms and find out what tools can help.

Customer relationship maintenance isn't just a to-do-list item. Learn to keep tabs on customer satisfaction by collecting and analyzing feedback regularly.

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

These tips can help small businesses make the most out of their text message marketing campaigns.

: Text message marketing helps businesses communicate effectively with customers. Learn best practices for text message marketing and some mistakes to avoid.

There are many payroll service options available to businesses. Understanding what to look for and the key features that best meet your needs is important.

LinkedIn can build brand awareness and customer relationships. Learn 15 LinkedIn marketing tips to engage your audience and market to potential partners.

If you’re considering hiring at-will employees, you should first understand the benefits and drawbacks outlined in this guide.

LinkedIn is a useful tool for businesses and professionals. This guide explains the many ways to use LinkedIn to grow your career and your business.

FICA is the federal income tax that funds Social Security and Medicare. Here’s how to properly calculate and pay these taxes.

Managing employees in various locations is different from leading an in-office team. This guide offers tips for managing a remote workforce.

Government grants are free federal, state and locally funded programs to help launch or grow small businesses. Learn how to find and use government grants.

ERA is a HIPAA-compliant electronic substitute for paper-based EOBs. An ERA includes the same information as an EOB, but it's faster to generate.

Diversity is an important consideration for any modern business. Learn some ways to promote diversity in your company's workplace.

Research shows that co-workers who network internally are more likely to stay with your company and to be more productive.

Should you use only one e-commerce site for your business or multiple platforms? See the pros and cons.