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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | October 26, 2023

These tips can help small businesses make the most out of their text message marketing campaigns.

Article
SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts
By Kiely Kuligowski | October 26, 2023

: Text message marketing helps businesses communicate effectively with customers. Learn best practices for text message marketing and some mistakes to avoid.

Article
15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | October 26, 2023

LinkedIn can build brand awareness and customer relationships. Learn 15 LinkedIn marketing tips to engage your audience and market to potential partners.

Article
Should You Hire At-Will Employees?
By Julie Ritzer Ross | October 26, 2023

If you’re considering hiring at-will employees, you should first understand the benefits and drawbacks outlined in this guide.

Article
What Small Businesses Need to Know About FICA Tax
By Donna Fuscaldo | October 26, 2023

FICA is the federal income tax that funds Social Security and Medicare. Here’s how to properly calculate and pay these taxes.

Doctor signing a form
Article
The Benefits of EFT and ERA in Medical Billing
By Max Freedman | October 25, 2023

ERA is a HIPAA-compliant electronic substitute for paper-based EOBs. An ERA includes the same information as an EOB, but it's faster to generate.

Article
Facebook Marketplace vs. the Competition for E-Commerce Businesses
By Leslie Pankowski | October 24, 2023

Should you use only one e-commerce site for your business or multiple platforms? See the pros and cons.

Article
The Smart Office: How Connected Tech Is Redefining the Workplace
By Adam Uzialko | October 24, 2023

Find out how connected technology can redefine the workplace and make your business a better place to work.

Article
Amazon Business: What It Is and How It Can Benefit Your Company
By Matt D’Angelo | October 24, 2023

Amazon Business is a purchasing solution for small businesses that can help them grow. Here's what you need to know about Amazon Business.

Article
8 Ways Pokemon Go Can Work for Your Small Business
By Adam Uzialko | October 24, 2023

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Article
Should You Hire a ‘Boomerang’ Employee?
By Kaylyn McKenna | October 24, 2023

Hiring a former employee, or "boomerang" employee, is often an option. Find out if hiring boomerang employees is a smart move for your business.

Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | October 24, 2023

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Article
Small Business Loan vs. Cash Advance: What’s the Difference?
By Mark Henricks | October 24, 2023

Business loans and lines of credit aren't the only ways a small business can get funds. Learn why a cash advance might work for your company.

Article
How to Create a Great Employee Referral Program
By Saige Driver | October 24, 2023

Employee referrals will streamline and improve your business’s hiring process. Here is what you need to know to create a great program.

Article
How to Run a Successful Text Message Marketing Campaign
By Sammi Caramela | October 24, 2023

Text message marketing is an integral and effective part of mobile marketing. Here's what you should know about running successful SMS marketing campaigns.

marketing fails
Article
How to Reach Your Target Customer
By Katharine Paljug | October 24, 2023

Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.

Article
How to Create a Successful Internship Program
By Matt D’Angelo | October 24, 2023

If you want to create a great internship program to help recruit young professionals for your business, this guide offers the tips you’ll need to get started.

Article
7 Smart Budgeting Tips for Small Business Owners
By Sammi Caramela | October 24, 2023

This guide offers budgeting tips for small business owners who want to better manage the finances of their business.

Accountant working at a desk
Article
Outstanding Invoices? What to Do When Customers Won’t Pay Their Bill
By Max Freedman | October 24, 2023

Are your customers refusing to pay their outstanding balance? Here's what you can do when a customer won't pay their bill.

Article
Cyberattacks and Your Small Business: A Primer for Cybersecurity
By Andrew Martins | October 24, 2023

Find out everything you need to know about cybersecurity for your business, including best practices and attacks to look out for.

Article
Accounts Payable: A Crucial Guide for Your Business
By Leslie Pankowski | October 24, 2023

Accounts payable are bills a company must pay. Learn about the accounts payable process and how to handle this crucial component of your business finances.

Article
7 Ways Your Work Tech Is Betraying Your Privacy
By Joshua Stowers | October 24, 2023

Think your work computer is private? Here are seven ways your boss can track what you're doing.

Article
Internal Hires May Not Always Have the Inside Track
By Adam Uzialko | October 24, 2023

While some companies prefer internal hires, there are pros and cons to using an internal or external candidate pool for open positions.

Article
The Best Business Travel Apps
By David Cotriss | October 24, 2023

Business travel apps help you track expenses, communicate with colleagues and find hotel rooms. Discover the best apps for business travelers

Article
Small Business Taxes: What to Expect in 2024
By Sally Herigstad | October 24, 2023

This article includes the most up-to-date tax rules small business owners need to know for the current year.

Article
13 Ways to Grow Your Business Quickly
By Sean Peek | October 24, 2023

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Article
Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | October 24, 2023

Learn by example with these real-life social media marketing and management lessons from entrepreneurs.

person checking email on computer
Article
Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | October 24, 2023

Email marketing is evolving to help businesses grow. Learn how artificial intelligence, machine learning and cloud technology will affect email marketing.

Article
Google Ads Secrets: What Works for Small Businesses
By Matt D’Angelo | October 24, 2023

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Article
5 Tax Changes Small Business Owners Need to Prepare For
By Sally Herigstad | October 24, 2023

Tax changes for the 2024 tax year may affect you and your business. Learn about key tax issues and tips for getting ready for tax season.