Retargeting emails are designed to re-engage members of your target audience that once showed interest but haven’t interacted with your content in a while. Here’s how to create retargeting emails.
Health insurance is a key benefit to offer employees. Here is what to know when deciding whether to provide it.
Performance-based pay is common in some roles, such as sales, where employees make commission. But is it an effective motivator that drives productivity?
If an employee leaves your company, send an email announcing the news. Here is what to include in the email to help you get started.
Discover how you can use essential strategies to boost your brand’s sales, profits and customer engagement.
The holiday season can be hectic and profitable for small businesses. Learn how to get your business ready for a successful and busy holiday season.
Get the chance to run your own business in a variety of industries with the best business simulation games. See our top picks and the benefits.
A debt collection attorney works to recover debts from nonpaying customers. Learn when business owners should hire or consult a debt collection attorney.
Employers have options for paying their employees, including direct deposit and paycards. Both offer benefits and drawbacks that need to be considered.
Artificial intelligence (AI) has significantly transformed human resources (HR). Here are the ways AI is changing HR processes.
Many employers offer paid time off, but employees often don't take the allotted time. Learn why not taking PTO can hurt your team and your business.
When you are self-employed, filing your taxes can be tricky. This handy guide can make things easier.
Responding to both positive and negative reviews can help your business. Find out why and read tips on the best ways to reply to online comments.
Minimum wage increases affect small businesses. Learn about state and local minimum wage laws and what small businesses need to know to plan and adapt.
EMV chip cards help prevent fraud and allow customers to pay easily. Learn why you might want to accept this form of in-person card payment.
Learn why you might need to hire both employees and contractors – and how to classify them.
Antivirus software is necessary for business security. However, more measures, including cybersecurity policies and a security architecture, are essential.
Looking for presentation software that isn't PowerPoint? Check out these alternative options and their innovative features.
Payment card industry (PCI) compliance is a set of standards that businesses must adhere to if they wish to accept credit or debit cards.
Find out what virtualization is, its advantages and disadvantages, and the solutions and certifications on the market.
Online tech support is a small-business-friendly alternative to hiring an in-house IT department.
The best business organization apps can streamline your tasks and help you meet deadlines. Learn about 17 organization mobile apps for iOS and Android.
Learn about the types of inflation, the history of inflation in the U.S., inflation's impact on interest rates and how to protect your business from the effects of inflation.
Meta Pay, formerly Facebook Pay, is a secure digital wallet payment form. Learn how to get started with Meta Pay and how it can help your business.
A revolving line of credit lets businesses borrow against a set amount. Learn how revolving lines of credit work, their types, and their pros and cons.
Find out how sales force automation can benefit your business, as well as the tools and software you should be using.
Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.
Outsourcing HR has its pros and cons. Learn how and when to outsource human resources to a third party and what functions HR outsourcing provides.
This guide can help you determine whether you should hire full- or part-time employees.
Employers that work with independent contractors must understand how to use two tax-related forms: Form W-9 and Form 1099. Here's what you need to know.