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Strategy

Learn the latest on marketing, sales, hiring and growth strategies that you can apply to your business today.

Latest: Advice, Tips and Resources

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Article
Creating a Diversity, Equity and Inclusion Training Program
By Tom Anziano | November 13, 2023

Diversity, equity and inclusion training can make your workplace more diverse and equal. Learn what DE&I programs entail and how to ensure they succeed.

Article
Entrepreneurs Answer the Question ‘Why Is Innovation Important?’
By Chad Brooks | November 13, 2023

New products and improvements to products are innovations. Learn the five innovation types and how to tap into innovation's power and potential. 

Article
Top Companies Embracing Clean Energy in 2024
By Max Freedman | November 10, 2023

Major companies are embracing clean energy. Learn who's on the 2022 Clean200 list and how you can follow their lead and financial patterns.

Article
PR Crisis? 6 Steps to Help Navigate the Storm
By Sammi Caramela | November 08, 2023

A PR crisis won’t go away if you ignore it, and it can explode quickly if it's not managed proactively. Here are six tips to help limit damage to your brand.

Article
How to Recession-Proof Your Business
By Matt D’Angelo | November 08, 2023

Recessions can be trying for small businesses, but by following these tips, you can set your company up for success.

Article
How Porter’s Five Forces Can Help Small Businesses Analyze the Competition
By Marci Martin | November 06, 2023

Porter's Five Forces model looks at five factors that determine how profitable a business may be compared with other businesses in the industry.

Article
Moving Your Business Without Losing Your Mind
By Jocelyn Pollock | October 26, 2023

Moving a business is a complex decision and process, but it doesn't have to be painful. Learn about deciding to relocate and moving with minimal stress.

Online customer
Article
Want to Keep Your Customers? Be Proactive
By Leslie Pankowski | October 26, 2023

Customer relationship maintenance isn't just a to-do-list item. Learn to keep tabs on customer satisfaction by collecting and analyzing feedback regularly.

Article
Predictive or Prescriptive Analytics? Your Business Needs Both
By Nicole Fallon | October 24, 2023

Learn how both predictive and prescriptive analytics are essential data strategies for running your small business.

Article
Should You Ditch That Nightmare Client?
By Nicole Fallon | October 24, 2023

When clients make outrageous demands and don't communicate, it may be time to fire them. Learn how to ditch nightmare clients tactfully.  

Article
8 Free SWOT Templates for Small Businesses
By Shayna Waltower | October 24, 2023

A SWOT (strengths, weaknesses, opportunities, threats) analysis helps entrepreneurs make better business decisions. Find eight free SWOT templates online.

Article
Copyright Infringement: Are You Stealing Intellectual Property?
By Adam Uzialko | October 23, 2023

Copyright infringement can lead to serious financial and legal consequences. Find out how your business can avoid violating intellectual property rights.

Article
What Is a Unique Selling Proposition?
By Jordan Bishop | October 23, 2023

Every business must define a unique selling proposition to show what sets the brand apart. Learn everything about USPs, including how to identify yours.

Article
What is a Gantt Chart?
By Elaine J. Hom | October 23, 2023

This guide introduces Gantt Charts and explains how they're useful to businesses from a project management standpoint.

Happy colleagues laughing
Article
Establishing a Company Mission for a Better Business Culture
By Jennifer Dublino | October 23, 2023

It's crucial to establish a company mission. Learn how to write a company mission statement and use it to create a positive company culture.

Article
Which Gender Excels at Teamwork? Both … With a Catch
By Shayna Waltower | October 23, 2023

A diverse team can improve productivity and produce more effective results.

Article
The ‘Art of the Pivot’: 9 Tips to Successfully Shift Your Business Strategy
By Tejas Vemparala | October 23, 2023

Executing alternate strategies to achieve your business goals are what startup entrepreneurs call “the art of the pivot.” Here’s how to pivot your business.

Article
What Is Value Chain Analysis?
By Dock David Treece | October 23, 2023

Learn how you can improve your business's processes and products with value chain analysis.

Article
What Is Project Resource Management?
By Sean Peek | October 23, 2023

Resource managers are responsible for allocating the appropriate resources to ensure a project is completed on time and within budget.

Article
What Are Core Competencies for Business?
By Max Freedman | October 20, 2023

Core competencies are your business's abilities, products and services that set it apart from the competition. Learn how to identify core competencies.

Article
Small Business Impacts of USPS Delays
By Bassam Kaado | October 20, 2023

Delays caused by U.S. Postal Service policy changes and COVID-19’s impact have hurt the business sector. Here is how your company can develop a workaround.

Article
Key Performance Indicators: Setting and Measuring KPIs
By Alex Halperin | October 20, 2023

Small businesses can effectively track their performance with key performance indicators. Find out how to use KPIs.

Article
How Cultural Anthropology Can Inform Business Strategy
By Adam Uzialko | October 19, 2023

A corporate anthropologist shares how social sciences and business intersect. Learn how to apply anthropological ideas to gain a competitive business edge.

Article
How to Do a Competitive Analysis
By Mark Fairlie | August 31, 2023

Learn how to perform a competitive analysis to see where your business is performing well, where it can improve and how to capture a bigger market share.