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Overlooking basic security threats can lead to costly mistakes.
Today’s small businesses understand they must accept credit cards to accommodate consumer preferences, keep valuable customers and compete in a competitive market. However, accepting credit cards in person carries specific risks many entrepreneurs and small business owners don’t expect. Overlooking these risks can lead to stolen customer information, lost revenue, fines and having your credit card acceptance privileges revoked.
We’ll outline five card-present security risks businesses must understand and share tips on choosing a credit card processor to help you mitigate security threats.
Accepting credit cards increases profits and creates operational efficiency. However, small businesses face security risks when they accept credit cards in person. Here are the top five security risks of accepting credit cards in person and how businesses can limit their risk.
Busy small business owners may not realize that they and their teams don’t understand how to handle credit card transactions properly. This leaves your business vulnerable to fraudulent transactions and the possibility of legal action.
It’s crucial to create effective employee training programs to show employees how to handle credit card data and recognize fraudulent transactions. “Make sure you and your employees know the rules of how to handle credit card data,” said Vikas Bhatia, founder, CEO and chief risk officer of business cybersecurity firm JustProtect Inc. “Protecting your customers’ data is not only good business — it’s the law,” he noted.
When you have a long line of customers in a brick-and-mortar store, it’s easy to overlook clues indicating a fake credit card.
“Look closely at the card itself,” advised Joseph Palko, an independent e-commerce consultant. Criminals may use stolen credit card numbers or purchase one on the gray market to create their own card with their own magnetic strip. They may even include a dummy chip to mimic an EMV card (also called a chip card) and try to convince the attendant to enter the card manually.
Here’s some advice about learning to spot a fake credit card:
A missing signature is another issue often overlooked when accepting credit cards in person. This issue is less prevalent because card networks no longer require signature verification if businesses have an EMV-compliant credit card reader. With EMV cards (also called chip cards), the card information is stored in a chip instead of a magnetic stripe.
While EMV is an effective fraud-prevention system, some businesses, such as restaurants, may still need customers to sign a receipt when adding a tip. Additionally, businesses without an EMV-compliant card reader may run cards manually.
In these cases — or in any case where you’re suspicious — check for a signature on the back of the card and request identification.
Do you store credit card data for later charging? If so, you could be violating your merchant account terms of service, according to Phillip Parker, founder of CardPaymentOptions.com.
“Credit card data is only allowed to be stored in very specific and secure ways,” Parker cautioned. “Allowing this data to be compromised can put you at great financial risk of both fraud liability and stiff fines.”
Bhatia says a crucial tip for staff is “don’t write down credit card numbers.”
Modern POS software helps secure customer data. When businesses accept credit cards on mobile devices or POS systems, a “data lockout” occurs, according to Will Black, the CEO and chief giving officer at Sharing the Credit.
“Once entered, the employee cannot pull the credit card number fully back up,” Black explained. This prevents employees from accessing customer credit card information. “They may be able to see the last four digits to verify it, but the data should be locked out.”
Your business could lose money if credit card returns aren’t processed correctly. For example, if the purchase was made on a credit card, the refund should be issued to that card, not in cash.
“Many businesses allow a customer to make purchases on a card and then return the item for cash as opposed to refunding it back to the card,” Black said. The problem is that the original purchase may have been completed using a stolen credit card, with the fraudsters returning the items to get the cash.
The best credit card processing companies for security
Some of the best credit card processors include security features to protect businesses from fraudulent credit card activity. Here are a few to consider:
Whether you own a restaurant, store or another brick-and-mortar business, there will always be operational risks. Prepare your business by following industry security standards and keep your staff trained and up-to-date on credit card processing requirements, best practices and scams. When you take prevention measures and invest in the right credit card processing companies to protect your data, your business will benefit from the rewards of credit cards while mitigating the risks.
Sarita Harbour contributed to the reporting and writing of this article. Some source interviews were conducted for a previous version of this article.