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Azuga GPS Fleet Management Review

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Written by: Neil Cumins, Senior AnalystUpdated Mar 26, 2025
Monica Dyer,Senior Editor
Business News Daily earns compensation from some listed companies. Editorial Guidelines.
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Editors Score:9/10
Azuga's feature-rich GPS fleet tracking software, plug-and-play hardware and excellent customer support make it a worthy offering. What really makes this fleet management service stand out, though, is the company's focus on raising driving standards.
Plus Sign Pros
  • Azuga incentivizes drivers to improve their behavior behind the wheel.
  • You can self-install Azuga's plug-and-play devices within minutes.
  • Azuga's customer support team is helpful and accessible, and the company offers a plethora of online resources and training.
Minus Sign Cons
  • Azuga contracts run for a minimum of two or three years.
  • This vendor is not accredited by the Better Business Bureau (BBB).
Azuga company logo
Editor's Rating9/10

Fleet managers have numerous responsibilities, including monitoring fleet locations, tracking assets, and ensuring the safety of drivers and others. Azuga handles essential fleet management needs competently and includes tools for significantly improving driving standards. It uses a blend of information, competition and remuneration to encourage better driving across the board, which gives this product a distinct unique selling proposition in this congested market. We also like Azuga’s simplicity and focus on reducing fleet maintenance costs across larger fleets, thanks to discounts from its parent company, Bridgestone.

Azuga GPS Fleet Management Editor's Rating:

9 / 10

Cost
8.4/10
Features
9.4/10
Refresh time
9.2/10
Usability
9.5/10
Customer service
9.2/10

Why Azuga Is Best for Improving Driving Standards

In an age of livestreaming and ubiquitous social media activity, examples of poor driver behavior can tarnish a business’s reputation. Even a brief video of a vehicle bearing your firm’s branding being driven aggressively, erratically or inappropriately could create a public relations nightmare.

Azuga’s robust, full-featured fleet tracking platform aims to head off these problems with proactive driver evaluations, training, incentives and more. It allows fleet managers to rank drivers in a standards-based table to show how they compare with their peers, which adds an element of gamification and taps into their competitive spirit. Azuga also incentivizes excellent driving behavior, such as meeting fuel efficiency goals and not triggering hard braking alerts, with quarterly rewards from 15 retailers and brands, such as Domino’s, TGI Fridays and Amazon.

We love that Azuga prioritizes driver education and guidance. For example, its partnership with DrivActiv provides driver courses and training to help correct concerning behavior. For these reasons and more, Azuga is our choice for the best fleet tracking system for improving driving standards.

Did You Know?Did you know
Azuga's GPS technology helps businesses prevent and track fleet equipment theft.
Azuga driver monitoring

Azuga monitors driving behavior and rewards drivers who show excellent safety habits. Source: Azuga

Azuga Usability

Ease of use is crucial in a GPS fleet tracking system. Businesses want intuitive software, easy-to-install hardware and features that promote communication. Azuga checks all of these boxes while providing robust fleet management features. Here’s how Azuga fares for usability: 

  • Flexible refresh rate: Businesses need current information to address problems and react appropriately to situations. Although Azuga refreshes location details every two minutes by default, we like that businesses can increase the refresh frequency to every 15 or 30 seconds. In contrast, some competitors project vehicle locations based on past movements, which give an unrealistic picture of their precise locations.
  • Plug-and-play hardware: Azuga’s plug-and-play hardware can be installed in minutes.
  • Intuitive dashboard: Azuga’s dashboard is easy to navigate, doesn’t require lengthy training sessions, and can be accessed via a computer or mobile device. The company updated its dashboard interface to make it cleaner and more responsive. You can reach any function you need with a few clicks. We like that it’s easy to overlay geofence boundaries to know when a vehicle enters and exits a specific area. Additionally, drivers and fleet managers can message one another directly within the platform, thereby streamlining communications.
  • Location sharing: Azuga’s location-sharing feature allows fleet managers and drivers to alert clients to their location, which helps them track deliveries in real time. This function is ideal for sensitive appointments and perishable goods.
  • Vehicle monitoring: We liked the color-coded Google Maps interface. Vehicles shown in red are engaged in harsh driving behaviors, orange vehicles are idling and green ones are proceeding normally. Fleet managers can get a comprehensive view of their fleet’s activity at a glance.
  • Context tools: We were impressed that fleet managers can overlay live weather and traffic data to help them understand delays or a lack of movement by specific vehicles.
Did You Know?Did you know
Azuga can be used to conduct vehicle inspection reports. Smartphone photos serve as documentation of defects, and there is file import and export functionality.

Azuga Features

Tracking hardware

Azuga plug-and-play tracking devices can be installed and activated within minutes.

Driver safety

Users can add personalized safety coaching and a feature that blocks mobile usage while driving.

Maintenance and optimization

Users can access fuel card integration, Azuga FuelSaver, and discounts on tires and maintenance.

Alerts and reporting

Users can view live, scheduled and customized reports.

Mobile app

Azuga has a feature-rich mobile app for drivers and admins.

Third-party integrations

Azuga offers over 70 software solutions in its marketplace.

Tracking Hardware

  • Tracking devices: Azuga offers plug-and-play fleet tracking devices that are easy to install via the vehicle’s OBD II ports. However, you can also hardwire devices into place if you prefer. You can choose a long-life tracker or a rechargeable tracker. We were impressed with the long-life tracker’s five-year battery life; for comparison, standard devices should last six months on one charge. We also like that the OBD II devices are accurate to within 5 feet ― a helpful feature in built-up areas where multiple deliveries might be scheduled for the same street.
  • Dashcams: The front- and rear-facing dashcams use integrated microphones to record high-definition (HD) video in 15-second clips; the microphones can be turned off by administrators. Azuga’s artificial intelligence (AI) technology can recognize when a driver eats and smokes, and a dedicated parking mode records break-ins. We like that fleet managers can control what the videos capture; you can easily activate or deactivate around 20 event types. Video is uploaded to the cloud automatically. The footage is available for up to 12 months, but older clips may be accessible upon request.
  • Asset trackers: Azuga addressed a historic shortcoming in its fleet offering in fall 2024 by introducing rechargeable and long-life tracking devices. Its Bluetooth Low Energy (BLE) asset tracking hardware is IP67 rated and impact resistant, and it has a battery life of up to five years. These compact devices offer a 40- to 60-foot average detection range, and they report a dropped status with their last known location if they lose the connection. They’re suitable for installation on trucks, trailers, fixed locations, or individual tools and pieces of equipment, including generators, fuel storage tanks and roadside signage. Azuga also offers tracking for lawnmowers, chain saws and other equipment. 
Azuga hardware

Azuga offers simple hardware, such as plug-and-play vehicle trackers and dual-facing dashcams. Source: Azuga

Driver Safety

Azuga excels in promoting driver safety. We especially like these features: 

  • Driver scorecards: We particularly like Azuga’s driver scorecards. Although scorecards are standard in the fleet tracking industry, Azuga’s functionality is exceptional. The vendor’s DriveSafe technology awards drivers an average score from 0 to 100, taking into account various “crash event predictors.” These scores help you identify your safest drivers and pinpoint those who need guidance. Azuga is also one of the few GPS fleet tracking services to share scorecard information so administrators and drivers understand where drivers need improvement and where they shine.
  • Real-time alerts: We like that fleet managers can monitor hard braking and acceleration, watch for speeding and help reduce a fleet’s idle time via real-time alerts. It’s even possible to have reversing noted as a breadcrumb, which is ideal for businesses with trucks that aren’t allowed to reverse for safety reasons.
  • Phone blocking: Azuga offers a unique add-on that lets you block drivers’ smartphone use when they’re driving.
  • Driver training and incentives: We were impressed that Azuga aims to help improve driver behavior rather than just identify and punish “bad” drivers. Fleet managers can send specific training videos to drivers to address areas of concern and reward safe drivers with prizes, including discounts and gift cards. 
FYIDid you know
Azuga's collision reconstruction service combines information from dashcams with weather data, route information, graphs and more to build an accident report. Most insurance companies will accept its findings in any future claim or lawsuit.
Azuga interface

Azuga generates drivers’ scores based on behaviors such as hard braking, speeding, distracted driving and seat belt usage. Source: Azuga

Maintenance and Optimization

We love that Azuga helps businesses maintain safe vehicles and equipment and optimize fuel usage by providing real-time data. Here are some of the maintenance and optimization features that stood out to us:

  • Proactive maintenance: Fleet managers can view past service records and note items that must be fixed immediately. The software can notify you automatically if equipment is overdue for an inspection or maintenance. Maintenance can be customized or scheduled, including reminders and service records, while services can be booked and confirmed proactively. You can also view tire pressure in real time ― with underinflation or overinflation highlighted ― which can play a significant role in accidents. The company is also planning a feature that monitors tread life. These proactive maintenance measures help optimize fleet safety.
  • Reduce fuel costs: Azuga offers unique features to help reduce fuel costs, such as fuel card integration and Azuga FuelSaver, which tells drivers where the closest gas station with the cheapest fuel is located. Other fleet management platforms we reviewed didn’t focus as much on the cost of fuel.
  • Fuel alerts: Fleet managers can set alerts to be sent if a vehicle’s fuel drops below a certain level. This feature not only allows drivers enough time to get to a station to fill up but also prevents the vehicles from drawing the grit at the bottom of the gas tank into the engine and risking expensive repairs.
  • Maintenance discounts: Azuga’s discounts on tire and vehicle maintenance (courtesy of its parent company, Bridgestone) impressed us. Businesses get 15 percent discounts on retail rates at the 2,500 Firestone garages across North America, with all Bridgestone locations highlighted in the Schedule Service tab on the Azuga dashboard. 
Azuga gas station location and price alerts

Azuga can alert drivers to the nearest gas stations with low fuel prices and provide directions. Source: Azuga

Reporting and Compliance

Small businesses can access various live, scheduled and customized reports through the Azuga platform. These reports include essential details regarding driver safety and behavior, geofencing, vehicle maintenance and fuel efficiency. 

Some plans also have reports on diagnostics such as battery and fuel levels, check engine lights, and panic and sensor alerts. You can cull data from the past 12 months or longer if you approach Azuga directly for assistance.

The system can also help ensure fleet health and safety compliance regarding rules for electronic logging devices, the International Fuel Tax Agreement, hours-of-service regulations and more.

FYIDid you know
Azuga will notify you immediately if any OBD II devices are unplugged, which may occur if drivers try to manipulate or cover up their telematics data.

Communication Tools

We like that Azuga can help fleet managers locate the nearest available drivers via Uber-esque real-time tracking. They can share driver data with customers and chat with drivers. We were also impressed that, for urgent deliveries, fleet managers can use locations or local landmarks to quickly locate the nearest available vehicle. 

Mobile Apps

Every Azuga plan comes with access to Azuga FleetMobile, a feature-rich mobile app for iOS and Android devices. The mobile dashboard has a dozen buttons, so everything managers and drivers need is right on their screens. 

The app includes views and features for drivers and admins, including a wealth of fleet management functions. Drivers can use the FleetMobile app to identify themselves using quick-response codes, while administrators can track drivers’ progress via the same portal. Managers can view fleet health and maintenance, trip logs and tags, driver timecards and performance, rewards programs and vehicle diagnostics. We liked the feature that helps drivers locate their vehicle quickly to get them on the road faster.

Azuga mobile app

The Azuga mobile app has administrator and driver features to facilitate communication and efficiency. Source: Azuga

Third-Party Integrations

The Azuga marketplace lists over 70 third-party software solutions that can dovetail with Azuga’s platform. There are familiar names, like Fleetio, AWS and WEX, as well as specialized fuel card providers, trucking and logistics platforms, and routing software. Unlike some rival platforms, the integration database is easy to search and navigate.

Azuga Cost

With Azuga, there is a one-time device fee and a recurring monthly service charge. We were disappointed that the company doesn’t list its pricing online. Although this is common in the industry, we appreciate when a vendor provides clear and transparent pricing. For example, our review of ClearPathGPS details that service’s preset pricing plans. 

Azuga did confirm some ballpark figures with us in 2024, but the company failed to respond to multiple requests for updated information in 2025. Therefore, the prices below provide only a rough idea of the costs: 

  • $25 per vehicle per month for a GPS-only solution
  • Around $50 per vehicle per month for the GPS solution with a dashcam
  • $60 per month per truck for a GPS and AI safety camera setup

Paid add-ons include enhanced tracking tools, scheduled maintenance functions, electric vehicle data, enhanced vehicle data, and trip logs and tags. Additionally, you can opt for the following services: 

  • Fuel card account integrations 
  • SpeedSafe (which identifies risky driver behavior)
  • SafetyCam (dual-facing HD cameras that can report in real time on dozens of risky behaviors) 
  • Azuga Coach (video-based safety coaching) 

We like that Azuga is highly customizable and flexible, which allows users to create a product that’s tailored to their business’s needs. 

FYIDid you know
Azuga's full dashcam service requires a 36-month contract. If you prefer a shorter commitment, check out our review of GPS Trackit, which offers a 30-day rolling contract.

Azuga Setup

Azuga offers plug-and-play devices that you can easily install yourself. Here’s how to do it:

  1. Insert the device into your vehicle’s OBD II port.
  2. Wait two minutes.
  3. Turn on your vehicle, and let it idle for a couple of minutes. 
  4. When the LED starts flashing and changes color, the device is ready to track your vehicle and driver data.

Once installed, the hardware connects with the vehicle’s computer and GPS satellites to gather data on the vehicle and its location. That information can be accessed instantly via Azuga’s easy-to-use software. 

Azuga Customer Service

Azuga provides 24/7 customer assistance via phone, email, web chat and an online ticketing system. During our investigation, we were pleased with the promptness of the representatives and the assistance they provided. However, when we reached out to Azuga for information for our 2025 update to this review, we did not get a response.

We also found Azuga’s online resources quite helpful. The company’s website is filled with webinars, videos, documentation, success stories, open application programming interface information, and a return-on-investment calculator. If you still have questions about Azuga’s services, you can access product training resources.

Unlike some competitors, Azuga does not regularly add new product launches and information to the company’s website. We noted in early 2025 that the Azuga website had been updated with only one new product launch in the past 18 months. However, the company does regularly update its blog, which features money-saving guides, technology overviews and fleet safety information.

Azuga Drawbacks

We identified two major drawbacks of Azuga: its contract requirements and lack of BBB accreditation.

  • Long contract commitment: Azuga requires a 36-month contract if your plan includes a dashcam (and most businesses opt for this feature). This contract length is relatively standard in the fleet tracking industry, but it’s a substantial commitment. If this is a dealbreaker for you, read our review of Force Fleet Tracking, which offers month-to-month contracts.
  • No BBB accreditation: Azuga isn’t accredited by the BBB, although it does have a positive reputation on many online review sites. Still, if you’re a stickler for BBB accreditation, check out our review of Samsara, which is BBB-accredited and has an A+ rating. By contrast, Azuga has a D+ rating from the BBB.

Methodology

Finding the right GPS fleet tracking system can be challenging, so we did some of the hard work for you. We spent hours researching and analyzing the best GPS fleet tracking systems to identify the top solutions on the market. We looked at hardware, features, pricing, contracts, usability, refresh times and customer support. We got hands-on experience with demos and product videos when possible. When searching for the best GPS fleet tracking system for improving driving standards, we focused on driver scorecards, training options, driver reward systems, incentivization plans and other tools that promote safety. 

Azuga FAQs

Azuga is simple to install and use. First, plug the Azuga GPS tracking device into the OBD II port of your vehicle. The tracker will begin tracking and recording vehicle and driver data instantly and will integrate with the Azuga platform. You can use a computer or mobile device to view the recorded data.
Azuga is an intuitive telematics solution designed for businesses that want a customizable and easy-to-use platform. It can serve businesses of all sizes and sectors, although it's marketed as optimal for industries such as plumbing, telecom and trucking. Azuga representatives describe the platform as suitable for companies ranging from single-vehicle businesses to fleets of 10,000 vehicles.
Azuga offers plug-and-play tracking devices, so the setup is straightforward. However, if you need help with Azuga's hardware or software, you can access the company's comprehensive online resources and customer support.
Following its 2021 takeover by Bridgestone, Azuga has expanded to become the fifth-largest GPS company worldwide, with 10,000 customers and 340,000 registered vehicles covering around 3 billion miles per year. It's still smaller than competitors like Samsara and Verizon, but its scale is reassuring in terms of its long-term commitment to the market. A global brand is also less likely to go through a rebranding exercise as Motive did recently, which can cause administrative and accounting complications for clients.

Overall Value

We recommend Azuga for …

  • Businesses that are eager to use every possible mechanism to improve driving standards.
  • Companies that want a fleet tracking solution that is easy to learn and use.
  • Businesses that want access to 24/7 customer support.

We don’t recommend Azuga for …

  • Businesses that need hardwired vehicle trackers.
  • Startups that are looking for short-term or month-to-month contracts.
  • Companies that require to-the-second tracking.
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author image
Written by: Neil Cumins, Senior Analyst
Neil Cumins is an award-winning small business owner who has run a limited company for nearly two decades. Through his personal and professional experiences, he is well-versed in a range of B2B and B2C topics, from invoicing to advertising to the use of artificial intelligence. Prior to starting his own business, Cumins worked as a marketing executive. At Business News Daily, Cumins covers technology trends, as well as specific services like GPS fleet management and contact center software. With deep insights into the ever-changing technology landscape, Cumins is particularly skilled at evaluating business software and guiding fellow entrepreneurs to the tools and strategies that will equip them for entrepreneurial success. Over the years, he has worked with some of the world’s biggest hardware and software manufacturers, as well as countless SaaS brands. Today, he also spends his time consulting on compensation and other business matters.
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Editor's Rating9/10
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