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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Close up on hand holding phone at office desk
Article
What Is a PBX System?
By Simone Johnson | May 17, 2024

Does your business need a PBX system? Read this article to find out.

Woman using a whiteboard to lay out business ideas
Article
Track Your Goals With These 10 Free Tools
By Tejas Vemparala | May 17, 2024

Digital and analog tools can track your progress toward achieving your goals. Learn 10 tools to measure progress and milestones and boost productivity.

Article
Accounting Checklist: Tasks to Do Daily, Weekly and Monthly
By Vishal Sanjay | May 17, 2024

Use this handy checklist to divide your company's accounting into daily, weekly and monthly tasks.

woman looking at a laptop
Article
How to Write Email Subject Lines
By Chad Brooks | May 17, 2024

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Article
How to Make Sure You’re EEO Compliant
By Max Freedman | May 17, 2024

Stay compliant with equal employment opportunity laws using this guide on EEO best practices.

Article
10 Top Expense Trackers
By Sean Peek | May 17, 2024

Expense trackers can help you track and document how you and your team are spending money. These are some of the best expense trackers out there today.

Accountant using a computer and a calculator at a desk
Article
Best Billing Practices for Small B2B Companies
By Jennifer Post | May 16, 2024

This guide includes billing tips for small B2B companies looking to maintain a healthy cash flow.

Accountant using a calculator
Article
What Is the Accounting Cycle?
By Vishal Sanjay | May 16, 2024

Learn the accounting cycle, an eight-step process for recording and analyzing your company's financial activities to ensure accurate bookkeeping.

Accountant using a calculator
Article
Entering Bills Into QuickBooks: A Complete Guide
By Vishal Sanjay | May 16, 2024

QuickBooks can help businesses with accurate financial reporting and decision-making. Learn how to enter bills into QuickBooks.

Article
How to Hire for Your Startup: The First 8 People You Should Hire
By Skye Schooley | May 16, 2024

Here are some of the most commonly suggested first hires for your business.

Article
Deal or No Deal: Are Coupons Good for Business?
By Kim Ann Zimmermann | May 16, 2024

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Article
Why Your Company Should Offer Online Coupons
By Isaiah Atkins | May 16, 2024

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Accountant using a calculator
Article
What Is Cost Accounting?
By David Gargaro | May 14, 2024

Cost accounting scrutinizes your business's expenses. Companies, such as manufacturers, use cost accounting. Learn more about this type of accounting.

Article
Guide to Hiring Employees
By Jennifer Post | May 09, 2024

Your hiring process is the key to acquiring the right new employees. Learn how to improve the way you bring new people on board.

Article
What Is the Expense Recognition Principle?
By Dock David Treece | May 09, 2024

The expense recognition principle is a concept in accounting outlining when a business should recognize its expenses. Learn how it works.

Article
How to Use Google Business Profile to Improve Your Online Presence
By Mona Bushnell | May 08, 2024

Learn how to use Google's free Business Profile to reach potential customers and establish and maintain your business's online presence and reputation.

Article
Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | May 08, 2024

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

Article
6 Confusing Things About Accepting Credit Cards
By Marci Martin | May 08, 2024

Remove the confusion around accepting credit cards at your small business and learn what to look out for in a credit card processing company.

Businessman using a laptop
Article
Have You Been Hacked? How to Recover From a Data Breach
By Sammi Caramela | May 07, 2024

A hack or data breach can be extremely costly, but your business can still recover. Here's how to survive after your network is compromised.

Article
What Is Cost Allocation?
By Sally Herigstad | May 02, 2024

Cost allocation is a process businesses use to identify costs. Here's everything you need to know.

Article
What Is an Accounts Payable Aging Report?
By Donna Fuscaldo | May 01, 2024

The accounts payable aging report can give you a complete view of your cash flow from one month to the next.

Article
What Is a Virtual Phone Line?
By Jeff Hale | May 01, 2024

Learn what a virtual phone line is and how small businesses can use them as their business phone system.

Article
What Is a Pay Card?
By Natalie Hamingson | April 24, 2024

If you're considering offering pay cards as an option for your workers, you'll want to do your research.

Article
Should Your Business Use Niche Software?
By Eduardo Vasconcellos | April 24, 2024

There's general software solutions or ones meant for your industry. How do you choose between them?

Article
Connecting to Your PC From Anywhere
By Chad Brooks | April 22, 2024

Learn how remote desktop software allows you or an IT expert to access your work computer offsite.

Article
What are Unified Communications Systems?
By Chad Brooks | April 22, 2024

Unified communications provide businesses with one platform for phone services, video conferencing and more.

Article
The Importance of Maintaining Clean Data
By Hannah Tayson | April 19, 2024

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

Accountant working at a desk
Article
What Is the Double Declining Balance Depreciation Method?
By Dock David Treece | April 19, 2024

Double declining balance depreciation is a method of quickly depreciating large business assets. Learn how and when to use it.

Article
How to Set Up Workflows With a CRM
By Max Freedman | April 19, 2024

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

Article
How Artificial Intelligence Will Transform Businesses
By Adam Uzialko | April 19, 2024

This guide explains how AI is already changing the business landscape and how small businesses might leverage the technology.