Introduction
About Me
Shayna Waltower is a business journalist with a multimedia background. She spent years doing on-the-ground reporting in local communities from coast to coast before narrowing her focus to helping small businesses nationwide streamline operations, attract customers and improve profitability.
At Business News Daily, Waltower covers trending business topics, such as the effects of unemployment, the increasing importance of personal branding, in-demand skills and the rise of marketing automation.
Waltower, with her previous experience in storytelling across mediums (broadcast, social media, etc.), enjoys not only producing digestible guides for business owners that break down complex topics but also helping entrepreneurs competently convey their brand stories to consumers. Over the years, Waltower has developed expertise in a number of wide-ranging but critical business areas and topics, including POS systems, workplace management and cybersecurity.
Experience
Content Writer
at
Freelance
July 2020
-
Present
Multi-Skilled Journalist
at
KREM 2 Media Group
July 2018
-
July 2020
News Intern
at
WGXA
January 2018
-
May 2018
Education
Mercer University
Degree:
B.A.Field of Study:
JournalismShayna's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
10.15.24
The Best POS Systems for Retail Businesses
Every POS system offers something different from the next. We’ll...
Shayna's Activity
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8 Free SWOT Templates for Small Businesses A SWOT (strengths, weaknesses, opportunities, threats) analysis helps entrepreneurs make better business decisions. Find eight free SWOT templates online.
Updated October 24, 2023
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Marketing Automation Buyer’s Guide Learn everything you need to know about marketing automation software before purchasing a solution for your small business.
Updated January 13, 2024
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6 Problems That Kill Small Businesses Small businesses face many problems, like poor cash flow and bad leadership. Learn the issues that can sink a company and how to keep your business alive.
Updated January 17, 2024
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Honest Employee Feedback Starts at the Top Getting honest feedback from employees is critical if you want to improve your business's culture and internal operations.
Updated October 24, 2023
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How Much Time Do Americans Spend Online and Texting? Many Americans spend excessive time emailing, texting, using social media and surfing the internet. Learn why users should reduce their online screen time.
Updated October 23, 2023
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Which Gender Excels at Teamwork? Both … With a Catch A diverse team can improve productivity and produce more effective results.
Updated October 23, 2023
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9 Ways to Know if You Have a Great Business Idea Have you come up with a business idea and wonder if it could be the next great thing? Ask yourself these nine questions to determine its viability.
Updated October 23, 2023
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How to Use Chrome Remote Desktop for Business Remote computer access from a mobile device used to be challenging. Now, Chrome Remote Desktop offers an easy way to take remote control.
Updated October 20, 2023
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What Employers Want: 22 In-Demand Skills Technical skills dominate three separate rankings of the top skills employers are looking for.
Updated December 20, 2023
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Family and Friends Provide a Key Lifeline for Entrepreneurs Small business owners rely on friends and family for social, financial and emotional support. Learn how community support can help businesses thrive.
Updated October 24, 2023
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What Is Remote Desktop Software? Remote desktop software helps remote employees and technical support teams. Learn how remote desktop software works, its business uses and its benefits.
Updated October 23, 2023
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How to Encourage Buyers to Make Impulse Purchases With Your Business Consumers often make spontaneous buying decisions. Here's how to make your products one of their purchases.
Updated October 23, 2023
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Creative Ways Job Seekers Are Applying for Jobs Employers and job seekers are finding creative ways to liven up the hiring process. Learn creative ways to attract talent or help your resume stand out.
Updated October 20, 2023
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Ready for Real Estate? Now Could Be the Time for Your Biz to Buy It's a good time for small businesses to buy property. Here's what you need to know to start acquiring commercial real estate.
Updated October 19, 2023
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The Real Effects of Unemployment Financial concerns are a common concern during unemployment, but there are other issues unemployed individuals often experience.
Updated October 20, 2023
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The Secret to Career Success: Branding Yourself If you want a successful career, hone in on your brand.
Updated October 23, 2023
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How Worrying About Money Can Affect Your Health Stressing about finances can adversely impact your well-being.
Updated January 12, 2024
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How to Find a Factory to Manufacture Your Product Learn how to turn your product idea into a tangible item by finding the perfect manufacturing factory.
Updated November 08, 2023
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The Skills Gap Is Costing Businesses Dearly Companies spend massive amounts of money looking for qualified employees. Learn how the skills gap is limiting the hiring pool and how to address it.
Updated December 20, 2023
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Clover vs. Toast Comparison Clover and Toast are versatile POS systems for retailers and restaurants. Learn how their features, pricing, integrations and customer service compare.
Updated June 13, 2024