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Mark Fairlie profile picture

Mark Fairlie

Business Operations Insider and Senior Analyst
Introduction
About Me

Mark Fairlie is a telecommunications and telemarketing expert who has spent decades working across advertising, sales and more. He is the former co-owner of Meridian Delta, a direct marketing company that he successfully sold to new management in 2015. Through this experience, Fairlie gained firsthand knowledge of the life of an entrepreneur, from conceiving a business idea to growing a company at scale to transferring ownership.

At Business News Daily, Fairlie primarily covers marketing topics and the ins and outs of CRM systems.

Since selling his business, Fairlie launched a second marketing company as well as a sole proprietorship. He has expanded his purview to include topics like cybersecurity, taxation and investments as they relate to B2B business owners like himself.

Experience
Senior Copywriter at Westbourne Copy Studios Limited
December 2021 - Present
Mark's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
10.15.24
Best CRM for Law Firms
CRMs can help law firms stay on top of case management, run...
10.15.24
The Best CRM Software for Real Estate
Realtors and real estate agents use CRMs to keep in touch with...
10.14.24
Best CRM for Recruiting
The right CRM can help recruitment agencies manage jobs, clients...
Mark's Activity
Asana vs. monday: Which Is Better for Your Business? - thumbnail
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Asana vs. monday: Which Is Better for Your Business?
This guide compares Asana and monday software side by side to help small business owners make a buying decision between the two.
Updated January 17, 2024
How to Do a Competitive Analysis - thumbnail
article
How to Do a Competitive Analysis
Learn how to perform a competitive analysis to see where your business is performing well, where it can improve and how to capture a bigger market share.
Updated August 31, 2023
What Are Demographics In Marketing? - thumbnail
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What Are Demographics In Marketing?
Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.
Updated May 20, 2024
What Is B2B, and How Does It Differ From B2C and DTC? - thumbnail
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What Is B2B, and How Does It Differ From B2C and DTC?
B2B companies offer products and services for other businesses and organizations. Learn how B2B works, and how it differs from B2C and DTC models.
Updated September 18, 2024
Marketing to Millennials: How to Capture Gen Y Consumers - thumbnail
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Marketing to Millennials: How to Capture Gen Y Consumers
Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.
Updated August 21, 2024
9 Android Apps to Plan Your Workday - thumbnail
article
9 Android Apps to Plan Your Workday
In the average U.S. business, entrepreneurs and staff waste up to two-thirds of their workday. Learn how Android apps can help you get that time back.
Updated January 17, 2024
10 Worst Telemarketing Calls Ever - thumbnail
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10 Worst Telemarketing Calls Ever
Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.
Updated September 16, 2024
Is the Internet of Things Bad for Your Business? - thumbnail
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Is the Internet of Things Bad for Your Business?
Connected devices are everywhere, but could they pose a threat to your business?
Updated July 05, 2024
How Sentiment Analysis Can Improve Your Sales - thumbnail
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How Sentiment Analysis Can Improve Your Sales
Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.
Updated August 27, 2024
HubSpot vs. Zendesk: Which CRM Is Right for Your Business? - thumbnail
article
HubSpot vs. Zendesk: Which CRM Is Right for Your Business?
This comparison of Hubspot and Zendesk evaluates each CRM platform to help you choose.
Updated June 04, 2024
Salesforce vs. monday: Definitive Comparison - thumbnail
article
Salesforce vs. monday: Definitive Comparison
This comparison guide pits Salesforce against monday, analyzing the CRM platforms side by side to help you make the best choice for your small business.
Updated June 05, 2024
Making the Most of Yelp: A Small Business Guide - thumbnail
article
Making the Most of Yelp: A Small Business Guide
In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.
Updated August 13, 2024
What Is a PEST Analysis? - thumbnail
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What Is a PEST Analysis?
Use a PEST analysis to see the bigger picture when making decisions for your business.
Updated May 01, 2024
4 Tips for Making Your Remarketing Campaign a Success - thumbnail
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4 Tips for Making Your Remarketing Campaign a Success
Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 
Updated July 30, 2024