Introduction
About Me
Marketing expert and small business owner Leslie Pankowski has spent nearly 30 years guiding companies through their advertising efforts. Her consultative services include market analysis, audience analysis, media proposals, campaign effectiveness and more. She is skilled at using data analytics to drive business decisions, developing strategic partnerships and drafting communications plans.
At Business News Daily, Pankowski covers must-know sales and marketing services and platforms, like Google for Small Business, Facebook Marketplace and Salesforce CRM, along with related topics such as customer relationship management, e-commerce trends and credit card processing risks.
Pankowski has taught marketing concepts and best practices to the next generation of business leaders at the University of Maryland’s Robert H. Smith School of Business (from which she holds an MBA), the Zicklin School of Business at Baruch College and at Marymount University. She is also passionate about business leadership and talent management and has served as a consultant for the executive staffing company vChief.
Experience
Freelance | Staff Writer
at
Business News Daily
August 2022
-
Present
Founder and Owner
at
Confluence Communications LLC
January 2022
-
Present
Education
University of Maryland - Robert H. Smith School of Business
Degree:
Master of Business Administration (MBA) Field of Study:
Human Capital & MarketingSyracuse University
Degree:
Bachelor of Science (BS) Field of Study:
Law & Public Policy and MarketingLeslie's Activity
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Accounts Payable: A Crucial Guide for Your Business Accounts payable are bills a company must pay. Learn about the accounts payable process and how to handle this crucial component of your business finances.
Updated October 24, 2023
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Does My Restaurant Need to Offer Mobile Ordering to Get Ahead? Customers like the convenience of skipping the line with mobile order-ahead at restaurants. Learn the pros, cons and options of offering mobile ordering.
Updated October 20, 2023
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The Modern Hiring Process: What Job Seekers and Employers Should Know The job market is always changing. Learn what employers, hiring managers and job seekers should know about recruitment, hiring and onboarding trends.
Updated January 19, 2024
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Facebook Marketplace vs. the Competition for E-Commerce Businesses Should you use only one e-commerce site for your business or multiple platforms? See the pros and cons.
Updated October 24, 2023
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What Sites Should Your Business Block? Regardless of your reasons, here are six different types of websites you should consider blocking on business devices.
Updated January 17, 2024
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What Was VyRT, Jared Leto’s Livestreaming Service? Musician/actor Jared Leto launched VyRT to improve ad-supported streaming for live events. The venture didn't last but offers lessons for other businesses.
Updated October 27, 2023
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6 Credit Card Processing Scams to Avoid Many small businesses fall victim to credit card processing scams. Learn about common credit card processing scams and how to find a credit card processor.
Updated April 11, 2024
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11 Online Platforms to Boost Your Business Skills The online learning market is booming. Online learning resources help you learn new skills, business concepts and niche specialties to boost your career.
Updated December 20, 2023
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How to Ace an Out-of-State Job Interview Interviewing for an out-of-state job? Whether you're traveling there or videoconferencing with the hiring manager, here are some tips to help you succeed.
Updated October 23, 2023
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5 Ways to Keep Employees Engaged During the Holidays The holidays can be a distracting time for the workplace. Learn how to create a positive atmosphere while keeping engagement high during the holidays.
Updated November 22, 2024
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Want to Keep Your Customers? Be Proactive Customer relationship maintenance isn't just a to-do-list item. Learn to keep tabs on customer satisfaction by collecting and analyzing feedback regularly.
Updated October 26, 2023
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Cover Your Assets: An Insurance Primer for Small Businesses Every business is unique and will have different insurance needs. Learn how to select the right business insurance for your company.
Updated October 23, 2023
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Big Profits: 7 Body-Positive Companies Tailoring Products to Fit People Living With Obesity Businesses serving the needs of people living with obesity continue to break into new markets and see growth. See examples and get marketing dos and don'ts.
Updated November 20, 2023
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Can Salesforce Stay on Top of CRM Providers in 2024? Salesforce is a dominant force in the customer relationship management world but small businesses have alternatives. See more options for CRM software.
Updated March 28, 2024
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Everything You Need to Know About Job Searching in the Digital Age Learn how to find employment in today’s digital world. We cover everything job seekers need to know, from research to resumes to references.
Updated November 21, 2024
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Employee Freedom Breeds Loyalty and Commitment Learn how giving employees freedom increases their loyalty to your company and ways you can provide that freedom.
Updated October 24, 2023
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How to Reduce Busy Work for Your Team Busy work is no fun. Here's how to eliminate nonessential work from your business.
Updated October 20, 2023
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5 Credit Card Security Risks Small Businesses Need to Know About Ignoring credit card security risks leaves businesses vulnerable to stolen data, lost money and fines. Learn to spot and stop credit card security risks.
Updated April 11, 2024
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What Is Google for Small Business? Google for Small Business launched in 2019 as a portal for SMB-facing tools and services. Learn how Google for Small Business helps entrepreneurs and SMBs.
Updated November 22, 2024