Introduction
About Me
Katharine Paljug has spent more than 10 years advising small businesses on the digital marketing strategies required to gain exposure, convert leads and strengthen brands. She has partnered with a number of companies on social media management and consulting, website design and maintenance, and content optimization. Paljug’s goal is to improve the online presence of each business she serves through cost-effective methods that increase profitability.
At Business News Daily, Paljug primarily covers marketing topics like reaching your target customer, business blogging and rebranding, while also providing advice on the latest career and job trends.
With a strong understanding of small business finance, Paljug has also contributed to financial outlets like The Balance, First Quarter Finance and The Penny Hoarder. Her guidance has also been featured in HuffPost, SmallBizClub.com and YFS Magazine.
Experience
Copywriter, Blogger, Online Presence Strategist
at
Katharine-Writes.com
January 2012
-
Present
Wedding, Travel & Hotel Writer
at
WeddingWriting.com
August 2013
-
August 2014
Education
William and Mary
Degree:
Bachelor of ArtsField of Study:
Theater, HistoryKatharine's Activity
article
How to Reach Your Target Customer Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.
Updated October 24, 2023
article
17 Small Business Organization Apps The best business organization apps can streamline your tasks and help you meet deadlines. Learn about 17 organization mobile apps for iOS and Android.
Updated November 20, 2023
article
How to Reduce Your Business Tax Liability Paying taxes is never fun, but there are steps you can take to reduce your business' tax liability. See our tips and answers to common tax questions.
Updated January 24, 2024
article
Presentation Skills Every Business Owner Should Have Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.
Updated June 04, 2024
article
Do’s and Don’ts of Creating a Visual Brand A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.
Updated October 20, 2023
article
7 Ways to Improve Your Business Blog Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.
Updated October 27, 2023
article
Rebrand Your Business Without Losing Your Audience Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.
Updated October 20, 2023
article
Doing Business in Michigan Michigan presents unique challenges and opportunities for small business owners. Learn about the environment for businesses in Michigan.
Updated October 24, 2023
article
Understanding Small Business R&D Tax Credits Learn how small businesses can get tax benefits with research and development credits.
Updated October 23, 2023
article
Screwed Up at Work? How to Keep Your Job and Move Forward Made a mistake at work? Find out how to make amends and move forward without harming your career or reputation.
Updated August 28, 2024
article
The Personality Traits That Will Get You Hired Employers want certain traits, also known as "soft skills," in a new hire. Find out the most important characteristics to get the job.
Updated October 25, 2024
article
Find the Best Invoice App for Your Business Invoicing customers can be time-consuming. Learn about invoicing apps that make creating, sending and tracking invoices easy so you can get paid faster.
Updated January 25, 2024
article
Customer Retention Strategies for Small Businesses Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.
Updated January 16, 2024
article
What Mailing Equipment Does My SMB Need? Small businesses don't want to overspend on mailing and shipping. See if you need postage equipment, and learn the equipment types and costs.
Updated August 07, 2024
article
Workers’ Compensation Insurance: What SMBs Need to Know Workers' compensation insurance is a necessity for any business with employees. Learn why you need workers' comp, what it covers, and how to handle claims.
Updated July 16, 2024
article
16 Cool Job Perks That Keep Employees Happy Looking to institute some cool job perks to keep your employees happy and productive? Consider these 16 benefits to offer your employees.
Updated January 03, 2024