Elsier Otachi has spent more than 10 years immersed in the B2B and B2C worlds with a focus on SaaS technology, marketing and finance. She specializes in conducting hands-on reviews of essential business software and advising on the best marketing strategies to improve revenue and profitability. She is passionate about helping tech companies increase brand exposure while keeping up to date on the latest advances in business tools.
At Business News Daily, Otachi primarily covers business services, particularly credit card processing.
Otachi’s expertise has been utilized by outlets like Lifewire and HR.com and software companies like Automation Anywhere and Deputy. She also advises business owners and freelancers through helpful guides published by Fiverr. She holds a bachelor’s degree in commerce and marketing, along with credentials from HubSpot, Semrush, The Global Leadership Network and others.
