Cailin Potami

Cailin Potami is a communications expert who has spent years helping businesses harness the power of data analysis to drive fundraising efforts and marketing campaigns. Potami has hands-on experience obtaining grant funding, developing corporate fundraising initiatives and collaborating with accounting teams on budget planning. She’s even dealt with debt resolution.

At Business News Daily, Potami covers the future of business, from the latest inventions and innovations to the ways human resources is changing.

Potatmi has also spent significant time managing marketing efforts, including scripts for media appearances, newsletters and educational material for print, email and social media. Most recently, she has focused on digital marketing with the use of analytics and modeling, also known as intelligence performance marketing.