Campaigner Review

Why We Chose Campaigner as Best for Larger Businesses

We chose Campaigner as the best email marketing software for larger businesses for its customizable features and advanced functionality, which make it well suited for working with larger audiences. 

Campaigner offers functionality its competitors lack, including detailed automation workflows and autoresponders. With these features, you can customize your messages and automate triggers that will send emails based on a date or action you specify. You can schedule an email to send on each customer’s birthday, for example, or send a welcome message when a user first subscribes. These triggers come in handy for larger businesses that require follow-ups with multiple contacts.

Larger businesses with sizable marketing budgets will appreciate Campaigner’s ability to integrate email marketing efforts with social media platforms. For example, you could embed your company’s social media feed into emails to encourage customers to follow you on those channels. Each of Campaigner’s plans has the option to add a short message service (SMS) marketing package to coordinate multichannel marketing efforts further.

Usability

Campaigner’s drag-and-drop editor is easy to implement into your daily workflow. It includes a library with hundreds of templates that you can customize with your company colors, images and your logo. The platform is easy to navigate as well, with every tool organized into a series of logical drop-down menus at the top of the screen. Even new users should be able to find what they’re looking for without much trouble.

Campaigner’s hundreds of customizable templates and its easy-to-use drag-and-drop editor allow you to build attractive emails quickly. Source: Campaigner

Additionally, Campaigner’s add-on feature Reputation Defender helps ensure your brand’s image stands strong. This tool can improve campaign engagement, deliverability and return on investment (ROI) while ensuring your emails go to legitimate addresses so you don’t risk your security. This makes campaign management straightforward, even if you’re new to email marketing.

Campaigner Features

Automations

You can create complex email automation sequences with Campaigner’s drag-and-drop workflow builder. This effective form of automation helps you and your team customize your own workflows while nurturing leads, winning customers, fostering repeat business and turning loyal consumers into brand advocates. 

Campaigner’s visual workflow builder can help you better engage with your target customers while increasing your campaign’s efficiency. Source: Campaigner

If you use multiple triggers throughout the buyer journey, your emails will go out automatically

for important events — from a customer’s first sign-up to their subsequent purchases and other interactions with your brand — or based on metrics you set, such as conversion values or contact fields. You can customize messages based on where a recipient is in the customer journey, tailoring your marketing techniques to their place in the sales funnel.

We like that Campaigner has an autoresponder feature that lets you send instantaneous emails sent in response to certain triggers. For example, if a customer takes a specific action, such as making a purchase or requesting a demo from you, they can receive a thank-you message, welcome email, purchase confirmation or another automated response you’ve set automatically. You can also create recurring messages to touch base with your customers, calling attention to renewal notices or incomplete purchases to reduce your cart abandonment rates.

Personalization

Campaigner’s personalization tools help larger businesses create more engaging and targeted email campaigns that feel tailored to each subscriber, without a great deal of manual effort. You can segment your audience based on purchase behavior, demographics and past interactions to ensure every message reaches the right people at the right time, framed in a way that resonates with their experience. 

Geolocation features allow you to craft location-based content for subscribers based on their city, country or local weather conditions. Additionally, dynamic and conditional content tools let you adapt email elements in real time based on subscriber data. Finally, you can personalize email messages for milestones such as customers’ birthdays or anniversaries. These types of campaigns can help you retain your customers’ interest in your emails, no matter how large your email marketing contact list.

A/B and Multivariate Testing

Campaigner’s advanced testing capabilities help businesses optimize email performance by going beyond standard A/B testing with multivariate testing, which allows multiple campaign elements to be tested simultaneously. For example, you can test different subject lines, the design of the email, the “from” name and your CTA.

In the Experiments dashboard, you can set detailed experiment parameters, including success conditions like unique opens or total clicks and test multiple variations at once for more accurate results. Campaigner will then detect which version has the best results and send that email to subscribers. Based on the test emails, it can also determine when to send the email for the best open rates. Learn how to write email subject lines that improve your open rates.

With Campaigner, you can run Experiments to test multiple variations of a campaign with specific audiences to see which elements perform best. 
Source: Campaigner

Full Email Editor

Campaigner’s email editor boasts various features, including tables and customizable elements. Using the convenient drag-and-drop editor, you can create your own design or build on Campaigner’s ready-made templates to produce eye-catching email campaigns. These templates are fully responsive on all platforms, so your emails will look great whether your subscribers open them on a desktop, smartphone or tablet. 

For those who prefer more control, Campaigner’s Full Email Editor allows users to code and import their own HTML emails while incorporating features like Really Simple Syndication feeds and dynamic content. Not sure how to create a professional-looking email that will draw in readers? Campaigner provides video tutorials on how to create top-notch emails with its editing tools while keeping the process simple.

Reports and Analytics

Campaigner’s reporting tools offer real-time insights into email performance so you can track engagement, measure conversions and refine future campaigns for better results. With detailed reports on email campaigns, geolocation data, autoresponders, workflows and user interactions, you can analyze what type of content resonates best with your audience. 

The platform’s conversion tracking tools go a step further by measuring customer interactions and revenue generated from email campaigns so you can better understand your ROI. With Campaigner’s reports and analytics, you can make data-driven decisions to optimize your email strategy.

Campaigner Cost

Campaigner is best suited for businesses that have a lot of customers and need to send a large volume of emails. Source: Campaigner

Like other email marketing platforms, Campaigner prices its product based on your number of subscribers. Every Campaigner plan includes access to the platform’s drag-and-drop and full code editor, geolocation, social integration, conversion tracking, A/B split testing, email reports, autoresponders, social media integration, customer segmentation tools and over 900 email templates.

The Starter, Essential and Advanced plans can be billed either monthly or annually, and you can save 18 percent if you choose annual payments. 

Campaigner offers two add-on options for businesses that want to get more out of their email marketing platform:

• The eCommerce plan starts at $79.95 per month. You can add this on to get Shopify and Magento integration as well as unlimited contacts.
• The SMS bundle can be added to any tier for $45 per month. It includes a free phone number, up to 1,000 monthly SMS sends and features that mirror Campaigner’s email campaign tools (recurring campaigns, personalization, segmentation, geolocation targeting).

During Campaigner’s free 30-day trial, you can access all the paid features the platform offers. Source: Campaigner

Campaigner Setup

Campaigner offers tutorials, tips and how-to content on its website, making it quick and easy to start working with the platform. Share these setup tips with your team during the onboarding process to make sure everyone knows how to implement the software and how it will fit into their daily work schedule based on their role.

When you implement Campaigner, you can integrate it directly with Google Sheets and Forms, Eventbrite, LinkedIn, SurveyMonkey and other platforms to utilize in your email campaigns. You can also connect your account with over a dozen other platforms through Zapier.

Campaigner Customer Service

You can reach Campaigner 24/7 by phone, email or live chat on its website. When we reached out to Campaigner via live chat, the customer support representative answered our questions in a friendly and timely manner. 

For those who prefer self-service, Campaigner’s knowledge base has over 350 articles in over 25 categories and video guides to help you navigate the software, troubleshoot and make the most of its tools. There are additional tools in the resource center on Campaigner’s website, including infographics, webinars, video tutorials and case studies.

Drawbacks of Campaigner

While Campaigner is designed to support hefty email lists, which is perfect for large businesses, it does have its limitations. For example, the 30-day free trial requires a credit card to sign up and the software doesn’t have a free version, unlike other email marketing services. 

The $59 per month starting price of Campaigner is among the highest of the email marketing platforms we evaluated. This may put the platform out of reach for small businesses on a budget, so we recommend it for larger businesses with high marketing budgets and lengthy contact lists. Follow these best practices to maintain your email marketing list.

Methodology

To find the best email marketing software, we first created a list of popular email marketing platforms and services based on online research. Next, we assessed each service’s online reputation and narrowed it down to a few finalists. Finally, we conducted in-depth research by investigating each finalist’s offerings, evaluating pricing structures, testing the customer support, watching tutorials, reading user reviews and trying out the software when demos were available. Campaigner is our best pick for larger businesses thanks to its ease of use, ability to support massive email lists and customizable features.

Overall Value

We recommend Campaigner for …

• Midsize and larger businesses.
• Businesses with at least 5,000 email contacts and various email lists.
• Businesses ready to integrate email campaigns with their social media.

We don’t recommend Campaigner for …

• Small businesses that don’t have many contacts yet.
• Businesses with low budgets for email marketing.
• Businesses searching for a free version of email marketing software.