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A Voice over Internet Protocol phone number helps your business communicate via an internet connection instead of a conventional phone line.
Whether you’re launching a new business or have become the go-to local business that your customers trust, communication is key. Today, there’s no more reliable way to connect with customers, suppliers, partners and your team than Voice over Internet Protocol (VoIP). This method of IP telephony uses the internet to connect callers rather than traditional landlines, providing reliable uptime in a cost-effective subscription plan.
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A VoIP number is a virtual phone number that operates via an internet connection. With a VoIP number, users can select an area code or even access multiple phone numbers with different area codes. These virtual numbers make it easy to conduct business from numerous locations and environments and bring a host of benefits, including convenience, cost savings and flexibility.
VoIP numbers look like standard phone numbers and can be dialed from ordinary phones. However, calls to and from these numbers rely on the internet, thereby freeing users from the constraints of typical phone connections. Many business phone system providers can issue VoIP numbers that serve as business phone numbers. You can also port a traditional phone number to a VoIP service, so if you’re running a long-standing family business an upgrade should be no problem.
VoIP technology uses the internet to make calls and isn’t attached to a specific device. That means your team can make calls from anywhere on any device and still use the number that represents your business. That’s especially useful for businesses with remote or hybrid teams, such as those trying to save on office costs.
Although it’s become more popular recently, VoIP has been around in some form since 1995. Since then, there have been massive increases in quality and speed, along with lower costs and additional features.
While all VoIP systems use the same essential mechanisms, there are several types.
Traditional business phone numbers are tied to landlines. They’re supported by an analog phone system hosted by a local phone company and function via copper wiring infrastructure through a PSTN. Businesses with landline service — including multiple extensions and features such as call transferring — must have private branch exchange (PBX) hardware. This setup is costly and complex, but it comes with valuable business features, like call forwarding.
In contrast, VoIP phone numbers are tied to VoIP phone systems that run via the internet. You don’t need PBX hardware and thus avoid the costs and complexities of those setups. Today’s VoIP systems come with numerous features and provide functionality rivaling or exceeding that of PBX systems.
If you’re debating VoIP vs. landline for your business, it’s important to weigh the upsides and downsides of both systems.
VoIP has considerable advantages over traditional phone systems, but its disadvantages may dissuade you.
Pros:
Cons:
Traditional landline systems also have upsides and downsides.
Pros:
Cons:
How you obtain a VoIP number will differ depending on whether you choose an on-premises or cloud-hosted VoIP system. We’ll focus on cloud-hosted VoIP systems, which are the most popular and straightforward option. Follow these steps to get a VoIP number:
Many of the best business phone systems can provide VoIP services and VoIP numbers, along with features like unlimited calling, voicemail transcription, integration with the best CRM software, and support for calling via smartphone apps. Here are some of our top recommendations.
Zoom’s VoIP phone service offers inexpensive and flexible calling plans starting at $10 per month. However, if you make many outbound calls, you may want to opt for a higher-level plan. Zoom also allows you to purchase additional VoIP phone numbers, including toll-free numbers. Zoom plans include access to the company’s well-known video conferencing tool. Our Zoom review outlines the service’s various plans and robust features.
Vonage allows you to make and receive VoIP calls through desktop and mobile apps; higher-level plans support VoIP calls through more traditional phone hardware. The vendor also offers numerous integrations with other software and extensive customization for companies willing to write their own code. Vonage generally requires a year’s commitment and charges an early-termination fee, so ensure this service is right for you before you sign up. Our Vonage review explains that companies with at least 100 users can often get significant discounts.
Nextiva offers VoIP service and allows businesses to customize various accounts’ features — a valuable perk if different teams in your company need specific services. Every plan includes unlimited calling in the U.S. and Canada, 24/7 customer support, and the ability to make calls with desktop or mobile apps. Our Nextiva review explains how this platform integrates with Microsoft Outlook or Google Contacts so you can easily dial people in your contact list.
Many VoIP services let you select numbers in different area codes. However, RingEx stands out by allowing customers to choose numbers in more than 100 countries — a significant upside for international businesses. The company also offers connections to many internet providers and numerous data centers to help ensure reliable service and good connection quality. Our RingEx review highlights this vendor’s numerous integrations.
Although VoIP systems and VoIP numbers are convenient and feature-rich, they’ve become tools for scammers trying to establish credibility with their victims. When scammers call someone using a VoIP number, they can appear like a legitimate organization (like a bank) instead of a random person from a random place.
No matter how legitimate a caller seems at first glance, it’s always best to err on the side of caution. If you have any doubts, say you’ll return the call and dial the organization’s verified number directly.
There are other options besides VoIP and traditional phone numbers. For example, virtual phone numbers are an in-between solution. They essentially work by forwarding calls: The caller dials a landline number but is forwarded to a different number, usually one that belongs to a remote worker who answers the phone from their home. Virtual phone numbers help businesses appear more professional while keeping costs low.
You can also have the best of both worlds with a hybrid system that connects a standard phone line with a data network. Just use an analog-to-VoIP adapter with your current phone.
Technology is making it easier than ever for small businesses to present a professional, polished presence. VoIP numbers are an excellent example, allowing organizations of any size to access robust communication features and conduct business from anywhere. With a VoIP number, you can take calls from anywhere in the world, address customer concerns promptly, and make a big impression with a relatively small investment.
David Cotriss contributed to this article.