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Get your customers to pay their bills quickly by understanding these accounting payment terms and strategies.
When you’re a small business owner, getting paid on time is a top priority. If you don’t set up the right payment terms with your customers, it can lead to late payments, poor cash flow and unnecessary stress in your business.
Fortunately, there are simple steps you can take to improve your billing methods. We’ll look at 15 standard accounting payment terms and how to use them in your business to streamline customer payments and stabilize cash flow.
Payment terms are an agreement between you and your customers that details precisely when and how they’ll pay you. When you create an invoice, you’ll note the payment terms for a particular customer and transaction — setting clear expectations about future payments, including how and when you prefer to be paid. Payment terms may also explain penalties for missed or late payments.
Setting up transparent payment terms is essential to ensure customers know what to expect. The more straightforward your payment terms, the easier it will be for customers to pay promptly. They’re also crucial because your small business’s cash flow depends on how quickly your customers pay you. Clearly defined payment terms will make it easier to forecast cash flow, accept new projects and invest in new opportunities.
Specific payment terms that outline how and when you must be paid are often abbreviated on an invoice. Here are 15 of the most common invoice payment terms you’ll likely encounter.
Your invoices should clearly outline the transaction’s payment terms — including the amount due, when payment must be made and the acceptable payment forms. They should also include general essential information that ensures timely, accurate records.
Include the following information on your invoices to properly convey your payment terms:
Businesses have unique situations that may dictate specific payment terms. Consider the following tips on setting payment terms that work to your advantage:
If you struggle to get your clients to pay their invoices on time, you may need to set up more effective payment terms. Here are seven tips for setting up better payment terms for your clients.
Accounting software simplifies the entire invoicing process, including setting payment terms. You’ll also be able to send invoices more quickly, make fewer errors, track upcoming payments, send automated late payment reminders and easily reconcile your account.
Additionally, accounting software ensures your financial records stay organized and helps you manage your small business taxes. (We’ll detail some specific accounting software solutions below.)
Before working with a new customer, ensure they understand and agree to your payment terms. Explain the terms verbally and include a written description in your employment contract or agreement. This level of clarity and transparency will help eliminate any misunderstandings about how much customers owe you and when payment is due.
Want an easy hack to get your clients to pay you faster? Be polite when invoicing them, and include the words “please” and “thank you” somewhere on the invoice.
A study by FreshBooks found that invoices that include a “thank you” in the invoice payment terms get paid almost 90 percent faster; 45 percent of those invoices get paid in seven days or less, while 12 percent get paid in 14 days or less. Using “please” has a similar result; these invoices get paid 88 percent faster.
Have you ever tried to make a purchase at a store and discovered the business only accepts cash payments? Consider how you felt when you realized this — were you frustrated and annoyed by the inconvenience?
That’s likely how your customers feel if you offer them limited payment options. If you want them to pay on time, make it as easy as possible. Allow them to pay with credit cards, debit cards, online payments, ACH, digital payments or even cryptocurrency payments.
One of the best ways to get your clients to pay sooner is to shorten the due date. It sounds obvious, but if you give your clients a long time to pay, they’ll usually take it.
For many industries, Net 30 is considered the gold standard for payment due dates. That’s a reasonable time frame; however, if you have a client who regularly ignores your Net 30 due date, you might consider shortening it to Net 21 or Net 14.
While you want your clients to pay on time, your customers — particularly B2B customers — may be experiencing cash flow issues. Some businesses can’t accommodate Net 14 or even Net 30 payment terms and will appreciate more flexible conditions. When possible, accommodate these customers to engender loyalty and dependable payments.
Early payment discounts are a common B2B billing best practice that can benefit you and your clients. For instance, your standard terms could be Net 30, but customers receive a 2 percent discount if they pay the invoice within seven days. So, if they owe $5,000 on an invoice, they’ll receive a $100 discount for paying early. These discounts add up over time, so many customers may take advantage of them.
Of course, this type of discount means you’ll accept less money on the invoice. But the improved cash flow may be worth it for your business.
Choosing the right small business accounting software can help you better manage invoicing and payment terms; this, in turn, helps build a stronger company on sounder financial footing. Consider the following platforms, which are among the best accounting software solutions for small businesses.
Managing invoicing and payments is a crucial yet stressful aspect of running a small business. However, setting reasonable payment terms that work for your customers ensures ample cash flow and business continuity. Consider your unique needs and customer relationships, make it easy for customers to pay you, and tailor your invoices and payment terms to keep money flowing steadily.
Matt D’Angelo contributed to this article.